Central’s private brand is called Centrella and sold exclusively at Central’s member stores.
Centrella brand products have the following characteristics:
- Centrella brand products adhere to the highest quality standards. Centrella brand must match or exceed the leading National Brand in taste, appearance, and performance.
- Centrella partners with the best suppliers in the country, often the same ones that produce national brands.
- Centrella has attractive labeling and packaging.